Hello,
I'm Daniel
A digital marketer with an engineer’s passion for data and systems. After pivoting from engineering and earning my Google Digital Marketing Certification, I’ve partnered with freelance clients, treating their campaigns as real-world labs to test, iterate, and prove data-driven strategies across SEO, Google Ads, and conversion optimization.
Explore my blog for real-world lessons from my marketing tests.
Google Analytics Certified
Google Ads Certified
Shopify Developer
Driving Growth Through Data: About Me
Building on my engineering background, I’m now putting my passion for data and systems to work in digital marketing. After earning my Google Digital Marketing Certification and launching my own online store, I’ve been applying everything I learn in real time—testing and optimizing SEO, paid ads, and conversion strategies to drive growth. Whether it’s optimizing an online store or driving qualified traffic through targeted ads, I love building strategies that move the needle and bring tangible results.
Through my blog, I share the lessons I’ve learned along the way, offering practical insights for others who are also making the shift into marketing. I’m excited to show how my approach, combining technical expertise and creativity, can help businesses grow while inspiring others to take the leap into digital marketing.
Daniel's Blog
Lessons from My Marketing Journey
My Step-by-Step Plan to Launch an Online Store (And Learn Marketing by Failing)
No theory, all action: I’m documenting every messy step of teaching myself marketing by launching...
Building a Digital Marketing Portfolio That Gets Noticed: Here’s How I’m Doing It
Build a standout digital marketing portfolio with mock campaigns, freelance work, and certifications—no experience needed....
My No-Experience, No-Budget Plan to Learn Digital Marketing (You Can Steal)
My guide to breaking into digital marketing, with no experience and no budget.
My Skills
- A/B Testing
- Keyword research
- Shopping Ads
- Audience Targeting
- Ad copywriting
- Audience targeting
- Budget management
- Funnel Analysis
- Audience Segmentation
- Dashboard configuration
- Automated Campaigns
- Open & Click Rate Optimisation
- Email Analytics
- Store Setup & Customisation
- Checkout Optimisation
- Shopify SEO
Explore My Work
Portfolio
Expert
Advanced
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