Let me tell you the truth: I wasn’t happy. I was sitting in a meeting, talking about a project that wouldn’t finish until 2029. I’m sorry, but the idea of waiting almost a decade to see results? It hit me like a ton of bricks.
I found myself asking, Is this it? I couldn’t do five more years of feeling like a cog in a machine with zero feedback. So, I made the leap. Into digital marketing.
If you’ve ever found yourself asking the same question or wondering if a career change might be for you, keep reading. I’ll break it down and share everything I’ve learned about the leap—and if I regret it.
In engineering, projects live longer than goldfish. They stretch out for years, and the results are so far away that you forget what you were working on in the first place. I’m a results-driven person, and after a few years of feeling stagnant, I knew I needed something more immediate. Something where I could see results in weeks or months—not decades.
If you’re feeling stuck or uninspired, ask yourself: Is this really the right fit for me? If not, maybe it’s time for a change.
So, why did I jump into digital marketing? Instant impact. Real-time results. I was craving something where I could launch an idea and see if it worked almost immediately. You’re also making a real measurable impact to the business, after all, sales are what keep the lights on.
Plus, I’m a lifelong learner, and digital marketing is constantly changing. There’s always something new—whether it’s SEO tweaks, ad strategies, or the next big platform. It never gets boring.
If you’re curious, dive into the basics of digital marketing. If it gets your wheels turning, it might just be the career change you’re craving.
The biggest surprise in my career shift? How many skills from engineering transferred straight into digital marketing.
Just like tracking pressure shifts in a pipeline, I now dissect Google Analytics to fix leaky conversion funnels. Turns out, numbers speak the same language—whether they’re measuring PSI or ROAS.
Tracing why a landing page won’t load? Same approach as testing a faulty circuit – break everything down into smaller elements and test each until you find the culprit.
I’ve also found that juggling timelines and teams is pretty universal, no matter what you do. You can’t escape those client update meetings either…
Engineering’s holy trinity? Design, build, test. Marketing’s? Launch, analyze, iterate. Turns out, “failure” is just a prototype in both fields.
When you step back and think about it, you probably already have skills that would translate perfectly to marketing. It might not be as big a leap as you think.
If you’re not excited about where you are, it’s time to ask why. Life’s too short right? Don’t be afraid to explore something new. If you’ve been thinking about making a change, don’t be afraid to dive into something new. Digital marketing could be your next big move.
Want to follow along on my journey? Subscribe to my blog and see if I regret this leap!
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With a technical background and data-driven mindset, I craft marketing strategies that optimize conversions and fuel business growth.
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