Hello,
I'm Daniel
Building on my engineering background, I now apply my passion for data and systems to digital marketing. After earning my Google Digital Marketing Certification and launching my online store, I’ve been testing and optimizing SEO, paid ads, and conversion strategies to drive growth. I love building data-driven campaigns that deliver real results.
quick takes
London Based | Imperial College London | Google Digital Marketing Certificate | Google Ads & Analytics | Self-certified in skiing, backpacking, and getting lost outdoors
My Experience
AP Sensing
Project Engineer
2021 - 2024
Managed client relationships and project execution involving multiple teams. My experience in data-driven decision-making, project planning, and client communication now shapes my approach to crafting results-driven marketing campaigns.
Company Name Here
Growth Marketer & Founder
2024 - Present
Built [Your Brand Name] from scratch to learn digital marketing by doing—running Meta/Google Ads, designing customer journeys, email campaigns and testing analytics tools. Proved theories in real time, one campaign and conversion at a time.
Upwork
Google Ads Freelancer
2024 - Present
Took on client projects to gain hands-on experience crafting campaigns, conducting keyword research, and optimising ROI. Learned to test, iterate, and refine ads through real-world practice.
My Education
Imperial College London
Masters Degree in Mechanical Engineering
2012-2016
Developed skills in interpreting data, solving technical problems, and optimising systems — which I now use to create data-driven marketing strategies that deliver measurable business impact.
Coursera
Google Digital Marketing & E-commerce Professional Certificate
2024-2025
Learned core digital marketing disciplines—SEO, paid ads, and funnel optimisation—while completing practical projects in campaign creation, email automation, A/B testing and data analytics.
Google Skillshop
Google Ads & Analytics Certifications
2025
Learned to create campaigns, refine keywords, and track ROI (Google Ads), paired with decoding user behaviour and conversion drivers (Google Analytics)—skills I use to align ads with what audiences actually want.
My Skills
- A/B Testing
- Keyword research
- Shopping Ads
- Audience Targeting
- Ad copywriting
- Audience targeting
- Budget management
- Funnel Analysis
- Audience Segmentation
- Dashboard configuration
- Automated Campaigns
- Open & Click Rate Optimisation
- Email Analytics
- Store Setup & Customisation
- Checkout Optimisation
- Shopify SEO
Daniel's Blog
My Marketing Journey
My Step-by-Step Plan to Launch an Online Store (And Learn Marketing by Failing)
No theory, all action: I’m documenting every messy step of teaching myself marketing by launching...
Building a Digital Marketing Portfolio That Gets Noticed: Here’s How I’m Doing It
Build a standout digital marketing portfolio with mock campaigns, freelance work, and certifications—no experience needed....
My No-Experience, No-Budget Plan to Learn Digital Marketing (You Can Steal)
My guide to breaking into digital marketing, with no experience and no budget.
