Most people start online stores to make money. I’m starting one to make mistakes—because the best way to learn digital marketing isn’t through courses, it’s by setting fire to £50 in ad spend and watching what happens.
Here’s my no-frills plan to turn a store into a marketing lab, step by step.
I’m not spending weeks agonizing over the “perfect” product. The goal is to get to the marketing part ASAP—because that’s where the learning happens. This means I’m choosing a product that’s easy to ship (think digital downloads, print-on-demand, or trending small items) to avoid getting bogged down in logistics nightmares.
First, I’ll do the market research:
I’ll be setting up shop on Shopify because it’s quick and built for e-commerce. The site? Clean, simple, and optimized for conversions—no fluff, just a solid product page with an SEO-friendly description.
I’m starting with paid ads first because they provide instant traffic and data, so I can experiment and see results. SEO is a long game—it’s crucial, but I need fast feedback to test product-market fit and ad creatives before I double down on organic growth.
Paid Ads
SEO
While ads bring in quick wins, SEO builds long-term traffic.
Ads aren’t about throwing money at the wall—they’re mini-experiments. I’ll track what works, tweak what doesn’t, and double down on what converts.
Why email marketing? It’s the secret weapon of digital marketers—earning £38 for every £1 spent, retargeting visitors who abandoned carts, and running automated campaigns that convert while you sleep. It’s budget-friendly, persistent, and ruthlessly efficient.
People rarely purchase on impulse. That’s why smart marketers build systems that bring them back.
Once traffic is coming in, it’s time for the real game—optimizing every click, email, and ad to squeeze out better results. No guessing. No gut feelings. Just data. I’ll adjust, optimise, and scale based on real numbers, not wishful thinking
This store isn’t about sales—it’s about proof. Proof I can run ads, fix SEO, and turn visitors into email subscribers. Even if it flops, I’ll have case studies, failed campaigns, and angry Reddit comments to show employers.
The key? Keep the product simple. The real work is in marketing, optimisation, and scaling.
Want to see how this plays out? Follow my blog as I crash-and-burn (or maybe soar). And if you’re building your own, drop me an email—I’ll send you my “10 Mistakes to Make ASAP” checklist.
See how my data-driven approach can help you deliver better results for your clients.
With a technical background and data-driven mindset, I craft marketing strategies that optimize conversions and fuel business growth.
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